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The pie chart above clearly shows the proportion of the consumption of urban citizens during Spring Festival. The total expenditure on the holiday is classified into four types as follows: New Year gift, get-together, transportation, and others. New Year gift has the largest proportion, which accounts for 40%; then next is get-together and transportation both with 20%, followed by other expense, constituting 20%. It can be concluded from the pie chart that New Year gift is most popular factor that people tend to spend on while people also pay equal attention to gathering and transportation.
Why does this phenomenon revealed in the pie chart above appear? Several reasons account for this situation. To begin with, I am strongly convinced that this is partly duo to the fact that the lunar New Year is a great occasion to the Chinese people, and giving each other presents at Spring Festival is an old traditional convention. In addition, this is partly because nowadays, people attach more attention to interpersonal relationship and social connection. Therefore, people choose to join a party and enjoy reunion dinner with their friends or family members.
From the analyses made above, we may come to the conclusion that people would like to spend much money on New Year gift whereas they also pay equal attention to transportation and get-together. For centuries, Chinese have observed this traditional holiday to welcome the beginning of a new year, and their consumption model reflects not only their personal life style but also our traditional custom.
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