【真題】2012年6月英語四級考試真題

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　　On Excessive Packaging

　　I assume that you are familiar with the phenomenon of “Excessive Packaging”. Taking a look around，we can find examples with ease：a small computer is packed in a thick and heavycarton，clothes are putted in a well-designed plastic bagsand moon-cakes are usually placed in delicate boxes.

　　What are the causes of this problem? On the one hand, to earn more economic gains, a considerable number of manufactures usually wrap their products with unnecessary but appealing materials aiming at attracting customer’s attention , arousing their curiosity and then stimulating their purchasing desire. On the other hand, quite a few customers believe that the more delicate the package seems，the superior the quality will be,the notion has also encouraged the trend of excessive packaging.

　　To change this situation, I think we should take the following measures. First, laws must be made and implemented to impose restriction onexcessive packaging. Moreover, a public education campaign should be launched to arouse customers' consciousness that packaging doesn't equal to quality. Only in this way can we put an end to this trend. (185words)

　　中文譯文：

　　我覺得你應該對"商品過度包裝"現(xiàn)象也不陌生。在我們生活的周圍，我們隨處可見這樣的例子：小電腦包裝在一個又厚又重的紙板盒里，衣服包裝在設計精美的塑料袋里，月餅通常也放在精致的包裝盒里。

　　這個問題的原因到底是什么? 首先，很多制造商為了獲得更多的經(jīng)濟利益，通常都將商品用不必要卻吸引人的包裝里，目的在于吸引顧客的注意力，喚起他們的好奇心然后刺激他們的消費欲望。另一方面，相當多的顧客認為，包裝越精致，產(chǎn)品的質(zhì)量就越高，這個想法也加劇的了商品過度包裝的趨勢。

　　為了改變這個現(xiàn)狀，我認為應該采取以下的措施，首先，必須制定是執(zhí)行相關(guān)的法律限制商品過度包裝;其次，我們應該開展廣泛的教育運動喚起人們的意識，那就是，包裝不等于產(chǎn)品質(zhì)量。只有這樣我們才能杜絕這種趨勢。

　　北京新東方學校國內(nèi)考試部六級寫作主講教師金凌虹